About Freshagenda

Freshagenda is a team of specialist food industry analysts and consultants based in Melbourne

What sets us apart?

  • Our team of specialist food industry consultants have a working commercial understanding of market dynamics affecting key agrifood sectors and supply chains
  • We analyse and interpret supply chain dynamics from farm to consumer, into both domestic and international markets
  • We maintain an ongoing watch on major trends and global change agendas that impact the food industry
  • Our work is packaged for the needs of specific audiences and tailored to decision-making requirements
  • Our outputs are presented in highly visual formats – messages in pictures are far more effective at reaching audiences
  • We focus exclusively on the food industry and have expertise in interpreting market and supply chain conditions in a number of food sectors



Freshagenda are specialist food industry consultans and analysts with a working understanding of the market dynamics affecting food industry sectors and supply chains.


We are a leader in mapping and profiling agribusiness value chains in Australian and global contexts – and helps you understand and interpret value chains better.

Our experience spans sectors such as:

  • Dairy
  • Meat
  • Grains
  • Seafood
  • Fruit and vegetables
  • Cotton
  • Other processed foods





The Freshagenda Difference?


We take a “whole of chain” approach, based on commercial reality as to how things work.

Our methodology includes “mapping” food value chains in the food industry in terms of:

  • the structure of sectors from farm to consumers;
  • product volumes flowing through various channels to the consumer (domestic and export);
  • estimating prices at key points and costs;
  • how value chains operate in key food categories and nature of commercial relationships between supply chain participants; and
  • identifying drivers of volume and value, including economic and other market influences

We apply these in a number of ways, including – comparative analysis, supply chain efficiency, market entry or extension strategies, and value-capture models.

Our approach ensures the analyses is commercially relevant to you and reconcilable. Through the use of various sets industry and commercial data types, we ensure credibility in the eyes of commercial players regarding the volume and value of their sector. Value chains are by no means static, and today, more complex than before.

The Team

Steve Spencer


Steve is a specialist food industry analyst and advisor. His expertise lies in insights on total food industry trends; retail and consumer insights; national and global market analyses; industry capacity and knowledge management.

Steve has managed a number of large projects exploring the future prospects for agrifood industries, including the recent Horizon 2020 project for the dairy sector; and also projects investigating the workings of the Australian food industry value chains. Steve is a deep specialist in the dairy industry and presently engaged in developing future long-range scenarios for that industry’s future development and direction.

Steve has worked extensively with food companies, agribusiness, retailers, industry bodies and Governments.

Joanne Bills


Joanne is an agribusiness professional, with almost two decades spent in the dairy industry. Joanne has an enviable reputation as one of the dairy industry’s most trusted sources of well considered information, analysis and advice on the Australian and international dairy sectors. Joanne’s skills include market and industry analysis, strategy development, knowledge management, and communication.

Prior to joining Freshagenda, Joanne was responsible for the collection, processing and dissemination of industry data, and was the lead author of the Situation and Outlook report for the Australian dairy industry.

Joanne is a past director of the GippsDairy Regional Development Program – an organisation charged with investing in projects that benefit local dairy farmers. Joanne is a graduate of the Australian Institute of Company Directors.

Vuko Karov

Senior Consultant

Vuko is a food and agricultural market analyst with a diverse international background. He is skilled in conducting economic research as well as in presenting and interpreting research findings.

Prior to joining Freshagenda, Vuko was responsible for evaluating the effects on Arkansas row crop farms of all political proposals to potentially modify the 2008 Farm Bill with a focus on amendments to commodity safety net programs at the University of Arkansas.

In 2009, Vuko completed a research Master’s thesis at Virginia Tech, and his thesis focused on estimating the effects of phytosanitary measures on US imports of fresh fruits and vegetables.

Nanna Moller

Research & Publications Analyst

Nanna is an experienced researcher and writer who is involved in a diverse range of consulting projects and in the production of a number of information services and analysis products, including the Dairy Globe and Horizon newsletters for direct mail or for clients, and provides extensive research input to our business.

This requires a continuous scanning of developments in dairy markets and corporate developments relevant to the Australian industry and to the interests of clients.

Nanna has been engaged in a number of our major consulting engagements for clients in the dairy and beef sectors, and in various food supply chain studies for major corporations and Government.

Nanna has a journalism background obtained in Denmark.

Karthik Joshi

Data Ninja

Karthik is an experienced data analyst with an international background. He has worked for a variety of international companies applying his technical skills of data extraction, manipulation and analysis as well as developing forecasting models.

He is qualified at developing analytical-based solutions and will utilise he strong creative and problem-solving abilities at Freshagenda, automating data collection to ensure faster integration and reporting is available to clients.

In 2019, Karthik completed a Master of Data Science at Monash University where he among other things volunteered to facilitate the Python Programming Boot Camp to assist students build a strong foundation in Python.